Posted By Samara Tu, Monday, September 21, 2015, on http://www.gbsnonline.org/blogpost/760188/227192/Design-Thinking-Pedagogy-and-Practice-Webinar-Highlights
On September 9, 2015, GBSN hosted a webinar called, “Design Thinking Pedagogy and Practice,” featuring Jeanne M. Liedtka, a professor of business administration at the Darden Graduate School of Business at the University of Virginia.
The webinar discussed the process of Design Thinking using a case study, and the methods in which it can be taught to students. About 91 percent of the people who have attended the webinar had some to no experience with Design Thinking, and 84 percent planned to either incorporate elements of Design Thinking into their courses (42 percent) or design their own Design Thinking course (42 percent).
What is Design Thinking?
Design Thinking is a problem-solving approach in which managers apply the mindset and approaches of designers to develop innovative products, processes and business models to fuel growth and innovation. Design Thinking centers around identifying stakeholders’ needs, brainstorming solutions to these needs without constraints like budgeting, and testing these solutions in the most cost-effective way. It is very much a hypothesis-driven approach.
>Watch the webinar below:
According to professor Liedtka, there are 15 steps to designing for growth:
- Identify an Opportunity
- Scope Your Project
- Draft your Design Brief
- Make Your Plans
- Do Your Research
- Identify Insights
- Establish Design Criteria
- Brainstorm Ideas
- Develop Concepts
- Create Some Napkin Pitches
- Surface Key Assumptions
- Make Prototypes
- Get Feedback from Stakeholders
- Run Your Learning Launches
- Design the On-Ramp
While professor Liedtka did not go over all 15 steps for designing for growth, she did segment the steps into the following groups: “What Is?” “What If?” “What Wows?” and “What Works?”
Steps 1-4 require managers to identify the problem.
Steps 5-7, which fall under the “What Is?” category, require managers to conduct research into the stakeholders’ experience with the product and service. Here, professor Liedtka highlights journey-mapping, a design tool that traces the journey of a customer as they experience a product or service. Journey-mapping seeks to understand the customers’ emotions when they interact with a product or service, and therefore requires managers to establish a deep understanding of human needs and motives.
Steps 8-10, which fall under the “What If?” category, are where managers start to brainstorm solutions to the stakeholders’ unmet emotional and practical needs. Here, professor Liedtka additionally discusses co-creation, a design tool that invites key stakeholders into the design process.
Steps 11-12, which fall under the “What Wows?” category, are where managers begin to create prototypes of possible solutions. These prototypes can be as simple as building a non-functional website or storyboard. In this stage, managers seek practicality of solutions and begin to narrow solutions that were brainstormed. A prototype that is economically sustainable, can be produced, and has the possibility of being desired by stakeholders can be a product that wows.
Once a prototype is decided on, managers can implement steps 13-15, which fall under the “What Works?” category. In these steps, managers run the prototype by stakeholders and review feedback from them. If stakeholders do not like the prototype, managers begin the Design Thinking process again.
>>Download the presentation.
If you would like to suggest a topic for future webinars, please email Lisa Leander, GBSN’s senior program officer at email@example.com.
Samara Tu is a Communications and Event Planning Intern at the Global Business School Network.
The Importance of Cash Flow in Financial Management
August 25, 2015 | 12:00 PM – 1:00 PM EST
Register online at https://attendee.gotowebinar.com/register/2262947030281607682.
After registering, you will receive a confirmation email containing information about joining the live webinar session.
- Ranjini Poddar, Co-Founder & President, Artech Information Systems, one of The 50 Fastest-Growing Women Led Business in America by Forbes, and the winner of USPAACC’s Fast 50 Asian American Businesses Awards in 2009 and 2010
- Christopher Galang, Diverse Segments Manager, Small Business Segment, Regional Initiatives & Community Strategies, Wells Fargo Bank
As a business owner if you can’t manage your cash flow within the first year, you will likely not survive the second year. By joining this BLS discussion, you will learn how to get organized, plan and manage your cash flow: knowing when, where, and how your cash needs will occur; knowing the best sources for meeting additional cash needs and being prepared to meet these needs when they occur; understanding the tools that are used to value projects and companies, the basic issues involved in how firms should raise funds for their real investments and evaluation of how investment and financing decisions are related. Emphasis will be placed on real world cash flow problems of Asian Americans and other members of the minority business community.
Dr. Ayman El Tarabishy, Associate Teaching Professor of Management at The George Washington University School of Business (GWSB)
USPAACC’s BLS series will consist of a total of sixteen (16) live webinar sessions, where participants will explore current issues in the small and minority business community related to starting, managing and growing an entrepreneurial venture. Each webinar session will have a Guest Speaker and a topical focus. At the end of the BLS series, participants will have a better understanding of key management principles and ideas that will help them to grow their business, or new business idea, into the mainstream marketplace in the U.S., Asia, and/or the Indian Sub-continent. The BLS webinar series is aimed at three types of business leaders: (1) those just beginning or ‘starters,’ (2) emerging leaders or ‘builders,’ and (3) reflective leaders or ‘thinkers.’
For more information, please visit http://uspaacc.com/programs/business-leadership-series
EBAN Vice President & TBAA President & World Entrepreneurship Forum’s Ambassador to South East Europe, Baybars Altuntas has been recognized as the 7th JCI Ambassador at a ceremony at the United Nations Headquarters after his keynote speech on angel investment at the JCI Global Partnership Summit in New York. A sterling example is UN Secretary-General Ban Ki-moon, whose recognition is the latest in the series of JCI ambassador appointments prior to that of Altuntas.
Founded in 1944 and based in St. Louis, Missouri, USA, JCI is a non-profit international non-governmental organization with chapters in 182 countries and now has more than 200.ooo members worldwide. It has consultative status with the Council of Europe, with the Economic and Social Council of the United Nations and with UNESCO. The JCI philosophy and mission is to provide development opportunities that empower young people to create positive change. Through projects in more than 5,000 communities across more than 100 countries, members seek targeted solutions to local problems, creating a global impact.
(New York) JCI has recognized Baybars Altuntas as the 7 th JCI Ambassador at a ceremony at the United Nations Headquarters after his keynote speech on angel investment at the JCI Global Partnership Summit on the 29 th of July in New York.
JCI Ambassadors are individuals who have made outstanding political, business, cultural, scientific or social contributions and who reflect the JCI philosophy and mission to provide development opportunities that empower young people to create positive change. A sterling example is UN Secretary-General Ban Ki-moon, whose appointment is the latest in the series of JCI ambassador appointments prior to that of Altuntas.
Altuntas commented, “It is a great honor and responsibility for me to be recognized as the Ambassador of such a global community. My main objective as JCI Ambassador will be to connect the entrepreneurs and investors of this distinguished community with the global angel investment ecosystem. I am confident that angel investors will be ready to offer know-how, mentorship and networking for business ideas that come from the JCI community.’’
JCI President Ismail Haznedar says, “This year the JCI Executive Committee in their midyear meeting has voted unanimously to recognize Mr. Baybars Altuntas as the JCI Ambassador. Ambassadorship is the highest honor bestowed by JCI and I have every confidence that Mr. Altuntas will contribute to the worldwide JCI community with his expertise in the global angel investment ecosystem and the international early stage investment market.”
Founded in 1944 and based in St. Louis, Missouri, USA, JCI is a non-profit international non-governmental organization with chapters in 182 countries and now has more than 200.ooo members worldwide. Through projects in more than 5,000 communities across more than 100 countries, members seek targeted solutions to local problems, creating a global impact. It has consultative status with the Council of Europe, with the Economic and Social Council of the United Nations and with UNESCO. It encourages young people to become responsible citizens and to participate in efforts towards social and economic development and international co-operation, good will and understanding. It publishes JCI World, a quarterly magazine in six languages. It holds an annual congress, the JCI World Congress, in November of each year as well as regional annual meetings.
About Baybars Altuntas
Baybars Altuntas is a global entrepreneur, best-selling author, angel investor, columnist, star of the Turkish version of the television show Dragons’ Den, President of the Business Angels Association of Turkey (TBAA), President of Deulcom International, Vice President of the European Trade Association for Business Angels, Seed Funds, and other Early Stage Market Players (EBAN), and the World Entrepreneurship Forum’s Ambassador to Turkey and South East Europe. He is one of the top global speakers on entrepreneurship, angel investment and innovation invited by US President Obama to give a speech at the Global Entrepreneurship Summit in Kenya.
He received the European Trade Association of Business Angels (EBAN)’s award for Best Individual in Europe Globally Engaging with the World Entrepreneurial Ecosystem in both 2014 and 2015. He was the only entrepreneurship guru to be granted a special audience by US President Barack Obama at the White House during the Presidential Summit on Entrepreneurship in 2010.
Deadline to Vote is May 12! ICSB FY 14-15 Ballot
Greetings from the ICSB Immediate Past President, Dr. Thomas Cooney.One of the most significant changes within the structure of the organization occurred last year when the Members overwhelmingly voted in favor of the Board’s motion to reduce the size of the Board from 28 to 11 members. This year’s election is the first one to occur under the new Board structure and so we ask that everyone make themselves familiar with the revised constitution which can be found at http://www.icsbvotes.org/by-laws.
One of my roles as Immediate Past-President is the chairing of the Nominating Committee for the next slate of officers. We have made the nominating process as transparent as possible. The voting process follows Article VII; Sections 4, 5, and 6 of the International Council for Small Business (ICSB) By-Laws. I ask that all ICSB members please take a moment and VOTE for the individuals who will drive the organization to next level in 2014-2015!
ICSB Bulletin – March 2014
Welcome to the March 2014 edition of the ICSB Bulletin. The ICSB Bulletin has been established to capture the major ICSB news stories of the past month.
ICSB has a number of exciting business development trips scheduled for April. This week, a delegation of ICSB Board Members and members from ACSB and ICSB Singapore will be traveling to Singapore and Malaysia to attend the AACSB ICAM Conference and learn more about the ecosystem and opportunities that exists within those countries. Also during this time, I will be traveling to Paris to attend the OECD meetings to network, promote the ICSB brand, and meet with potential partners.
As we continue to expand ICSB’s presence internationally, we continue to provide new new initiatives to share with our members, including ICSB’s partnership with Education Hub Africa (EHA) to host the 2014 Training and Mentoring Program in Washington DC. We have included information on this program and many others in the bulletin below to provide you with program details so you have the opportunity to further engage with ICSB.
Also, please remember to register for the upcoming ICSB World Conference in Dublin, Ireland. The organizing committee has been working diligently to provide you with a dynamic program and we hope you will be able to join us to network and contribute to the growth of our network.
Jeffrey R. Alves