PRESIDENT & CEO
P10WW INTERNATIONAL CORP (MYKARTERO)
Arlene P. Martinez is the President and CEO of MyKartero (the 1st and only PostOnDemand shipping platform in the Philippines) and also the President & Managing Director of Post10 Worldwide Inc.(the only postal cross border int the Philippines partnered with Philippine Post). Prior to her current role, she served as the Country Manager of Direct Link Worldwide Philippines, a company wholly owned by Sweden Post. She was instrumental in the introduction of new solutions for the marketplace and growing the International Mail business unit as well of TNT Express Worldwide in the Philippines until it spun off to become a separate business entity upon its joint venture with Royal Mail and Singapore Post – a.k.a Springglobalmail.
Arlene, played a VITAL role in ENGAGING the Philippine market in accepting the entry of the two international postal authorities and have successfully developed the mailroom management system for these two. She has also EXCITED her stakeholders by opening doors for bilateral agreements between these private and public organizations.
Her cumulative 25 years experience with global postal authorities, and her patriotism to her country, have lead her to EXPLORE and create a partnership with the Philippine Postal Corporation and become the ONLY Brand Ambassador of the latter. Now, her company Post10 Worldwide, have become the international marketing arm of Phlpost offering its cross border postal logistics and direct access distribution points.
Her roster of clientele represents the major 5 postal cross border operators in the world and continues to strengthen her personal brand and image in the industry as a postal cross border specialist.
Arlene is an ardent believer of continued growth through education and innovation. Her hunger for knowledge, continued growth and improvement made her study several courses from Asian Institute of Management and from Ateneo de Manila Graduate School of Business; understanding the different fields of business from finance, human resource, marketing, to Supply Chain Management.
One of the few Certified Professional Marketers in the Philippines and in Asia, she sat as a Board of Trustees in the Marketing Institute of the Philippines during her stint President of the Philippine Marketing Association from 2017-2018. She also represented the country in the Asia Marketing Federation and led in the development of the Asian Youth, Women, and Netizen Awards for the organization.
Arlene’s advocacy in giving back has allowed her to served Direct Marketing Association of the Philippines as Director for International Affairs, and the Swedish Business Council as its President.
She also sat as in the Advisory Board of Reach Express Network – an international group aimed to bring together small and medium global players in freight, express, and mail to create linkages improved solutions.
In the Philippines, is also involved in DTI’s Ecommerce group assisting theMSMEs embrace Ecommerce and grow PH ecommerce activity and revenue. She is also part of DTI’s and GoNegosyo’s Mentor-Me program for 2017. And was one of the selected validators for thedevelopment of the Philippine Skillsframework for Logistics, Sales and Marketing.
She is currently the appointed local representative of Asian Council for Small Busines creating the ACSB Philippine Chapter.
A simple person with a heart full of love and a mind full of vision, rolling out record-breaking events, creating milestones and breakthroughs for the organizations she leads, institutionalizing programs and stream lining processes resulting to improved positive bottom-line contributions for the companies.