New start-up for digital commerce agency and advisory in addition to being a growth strategist with Ideascape, business coach and trainer. He has over 22 years of experience in brand management, marketing, business intelligence, strategy & innovation including sales management within the FMCG industry. He has managed brands in F&B, Dairy, Skincare, Personal Care and Hygiene categories. Previously a Commercial Go-To-Market champion and marketing strategist across different regional markets. He has also led sales and trade marketing teams across the region. He is also experienced in facilitating innovation ideas and NPD management by meshing ideas from different industries. His other experience includes developing holistic brand strategy and brand positioning. He is an avid visual thinking and loves to sketch note. Passionate about teaching and coaching, he believes that learning is life-long.