The future generation of entrepreneurs: Demands to set up the next entrepreneurial generation is setting already a green and sustainable agenda

In the European countries, the next generation of entrepreneurs sets highly selfconfident and strong-minded the agenda for future entrepreneurial activities. The source for the awakening can be traced back to the activities of Greta Thunberg of Sweden. In the pursuit of the objective to stop a global warming, students left the school on Fridays and demonstrated for measures to reduce CO2-emissions. This collective power and determination of the youth swirled together the national agenda. Previous discussion of market protectionism, the refugee crisis, or the debt problems of various members within the European Community were losing their impact on the political agenda power. The focus is now clearly laid on climate change and sustainability.

Moreover, their initiatives changed the perceptions of the next generation within society. The values and behaviours of European citizens changed within a few months and one could tell that their initiatives decided the recent election towards the European Parliament as was the case in the Germany demonstrates.

Although the need to take action to reduce the risk of a global warming as such are not new, national governments so far managed to define global treaties and goals. According to individual timetables, the implementations of the necessary measures were taken reluctantly due to the attempt to balance the requirements between the environment and the industry. (Read more…)

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