newfound love in exploring the intersection of business (including marketing & entrepreneurship) with the Arts.
Just to provide a brief context, in my recently published book chapter on Arts Marketing, I explored the longstanding debate between the notions of ‘arts marketing’ vis-à-vis ‘marketing of the arts’. That study delved into various art forms – visual, poetry, literature, music and the performing arts (theatre, dance, film and music), and the intersections of these forms, and provides insights on how to mitigate any identified challenges confronting the arts marketing discipline – arguably the ‘new normal’ of cultural products and/or production, embellished with heritage cues – and sometimes discussed under the label of the ‘creative industries’ (Read more…).
