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Sustainable start-up: Between candor and big lies

Start-ups are tricky and not least so in the wicked world of tech sustainability. This story is about a young engineer suddenly finding herself immersed in an entrepreneurial ...
This story is about a young engineer suddenly finding herself immersed in an entrepreneurial setting where she struggles to balance her idealistic vision of sustainable technology solutions with the hardcore realities of business-as-usual.  

Entrepreneur, oh really?

I´m a millennial who grew up between the US, Denmark, and Spain, and ended up studying chemical engineering in Copenhagen. I did my master’s in biotechnology and then gained my Ph.D. in Materials Science in Barcelona based on a project funded by the Spanish Research Council. I defended my thesis about a year and a half ago based on research on the interface between biology and materials science, using surface modification to control cell behavior.

I´ve always been curious, but I never thought about or planned to become an entrepreneur. Though I´ve heard plenty about it since my parents rarely had “real jobs”, rather, traditional employment like most other parents, but instead always talked about projects, cash flow (or lack of it), and start-up opportunities. They always told my siblings and me about the joy of doing what you want and when you want. And particularly the latter stuck with me (Read more…).

About the Author:

Ayman Tarabishy
Ayman Tarabishy
Dr. Ayman El Tarabishy is the deputy chair of the Department of Management and a teaching professor of management at the George Washington University School of Business. His expertise involves entrepreneurship and creative, innovative, humane-focused practices. In addition, Dr. El Tarabishy is the president & CEO of the International Council fo...
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