Hospitality in Crisis Times: Heaven Kigali Case Study

Monday, September, 14, 2020, By Dr. Nnamdi O. Madichie Professor of Marketing & Entrepreneurship at the UNIZIK Business School

Hospitality in Crisis Times: Heaven Kigali Case Study

Monday, September, 14, 2020, By Dr. Nnamdi O. Madichie Professor of Marketing & Entrepreneurship at the UNIZIK Business School

How does a business overcome the Liability of Foreignness?

Continuing my conversations around the subject of humane entrepreneurship, the purpose of this article is to highlight the story of Heaven Restaurant & Bar, Kigali, Rwanda, owned and managed by an American woman who has been doing business in a foreign country since 2006. The case study was developed over a 6-month period in the second half of 2012 and framed around a qualitative analysis and an in-depth interview with the owner/funder. 

 

The narrative unpacks the coping strategies and realities of an ethnic minority business through insider accounts of its founder and her commitment to giving back by improving hospitality and supporting tourism development in her host country, Rwanda (Read more…).