Hip-hop Entrepreneurship – Intersections of Pop Culture and Place Branding/ Marketing

Monday, October, 5, 2020 Written By: Dr. Nnamdi O. Madichie Professor of Marketing & Entrepreneurship at the UNIZIK Business School

Hip-hop Entrepreneurship – Intersections of Pop Culture and Place Branding/ Marketing

Monday, October, 5, 2020 Written By: Dr. Nnamdi O. Madichie Professor of Marketing & Entrepreneurship at the UNIZIK Business School

What are the intersections of entrepreneurship and the music industry?

In my recently accepted article “Oppan Gangnam Style! A series of Accidents – Place Branding, Entrepreneurship and Pop Culture,” which has been in the works since 2013, I sought to reflect upon the whole notion of opportunity recognition in Entrepreneurship discourse.

Drawing insights from an article I discovered purely by accident, Gorling and Rehn, that “discovery” as entrepreneurship researchers have often subscribed to, enabled me reflect upon, and reposition the place of “accident”, “arbitrariness,” or to put it simply – “dumb  luck” into that space. As point Gorling and Rehn out:

Three accidental ventures – HotOrNot.com; Save Karen – Help her pay off her credit card debt; and The Million Dollar Homepage – A US$1 million Web idea.(Read more…).

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