ICSB Special Certificate Program:
3 Steps for Discovering Your Most Valuable Market Opportunities
3 Online Sessions
3 Days of (90 minute sessions)
ICSB continues to innovate with the first specialized Online Certificate with Drs. Marc Gruber and Sharon Tal on the “Market Opportunity Navigator” from the book “Where to Play” (co-authored by Marc Gruber with Sharon Tal).
Date: April 26, 27, and 28.
Time: 10 am to 11:30 am EST.
Seats: 25 seats only based on approval of application.
Cost: No-Cost (provided by Marc Gruber and Sharon as in-kind to ICSB partnership).
Overview
The Lean Toolset for innovation and startups is widely used. However, the current tools do not support you in identifying and prioritizing new opportunities for growth (in established firms) and for identifying and prioritizing your opportunities when launching your start-up.
This program presents the “Market Opportunity Navigator” – a new business tool which has recently been adopted for the Lean Toolset by Steve Blank.
Using real-life examples, we will thoroughly explain the business tool and its dedicated worksheets, show how it works plug-and-play with other tools (such as the Business Model Canvas and Customer Discovery), and give practical information on how to best implement it in your company.
Join the several 10’000s companies of all sizes that already work with it across the globe in order to unleash new growth!
Module 1 (April 26): Diverging before converging- Identifying new market opportunities for your innovation
This module will discuss the importance for start-ups and SMEs to adopt a structured discovery process, show an overview of the tool, and dive into the identification step (i.e. step 1 of the Market Opportunity Navigator) with a dedicated worksheet and multiple examples
Module 2 (April 27): Setting a clear strategic focus- Evaluating and prioritizing new market opportunities
This module will present a systematic evaluation process that allows managers to assess and compare a varied set of growth options. Applying dedicated worksheets (i.e. step 2 and 3 of the Market Opportunity Navigator), we will show multiple examples and explain how ventures can design a smart strategic focus
Module 3 (April 28): Tips and resources for successful implementation in your organization
This module presents summary examples, discusses different formats of application in small and large companies, and presents a wealth of free supporting materials for managers, educators and consultants.
All Certificate Attendees with Receive an ICSB Global Certificate
About the Book:
The Lean Toolset for innovation and startups is widely used. However, the current tools do not support you in identifying and prioritizing new opportunities for growth (in established firms) and for identifying and prioritizing your opportunities when launching your start-up. In this webinar, Marc Gruber will introduce the “Market Opportunity Navigator” from the book “Where to Play” (co-authored with Sharon Tal). This new business tool has recently been adopted for the Lean Toolset by Steve Blank.
Using real-life examples, the Webinar will explain the business tool, show how it works plug-and-play with other tools (such as the Business Model Canvas and Customer Discovery), and give practical information on how to best implement it in your company. Join the several 10’000s companies of all sizes that already work with it across the globe in order to unleash new growth!
Marc Gruber
Marc Gruber is Vice President for Innovation at EPFL and full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization. Marc also acted as Associate and as Deputy Editor at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in management. He is the co-author (with Sharon Tal) of “Where to Play: 3 Steps for Discovering your Most Valuable Market Opportunities” (FT/Pearson), which presents the Market Opportunity Navigator – a business tool that has recently been adopted the Lean Toolset by Steve Blank.
Dr. Sharon Tal-Itzkovitch
Dr. Tal helps entrepreneurs and managers identify, evaluate and prioritize market opportunities for their business. Together with Prof Marc Gruber she wrote the book ‘Where to Play’ to help companies choose a promising strategic focus and move forward with confidence.
Dr. Tal is a co-founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship. She runs courses and workshops in accelerators and universities around the world, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has over a decade of experience in marketing and in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility.