As artificial intelligence accelerates the pace of innovation, organizations are generating more ideas than ever before. Yet the real challenge is not producing ideas—it is identifying the right opportunities and turning them into meaningful, market-ready outcomes.
The ICSB Innovation Management Certificate, built on the research of Dr. David C. Roach and his book The Innovation Approach, focuses on the discipline of the front end of innovation—the stage where opportunities are discovered, evaluated, and shaped before major investments are made.
While frameworks such as Design Thinking and Lean Startup have helped organizations experiment more rapidly, Dr. Roach’s work highlights the importance of structured thinking at the earliest stage of innovation, where strategic direction and value creation are determined.
The Innovation Approach: Overcoming the Limitations of Design Thinking and Lean Startup by Dr. David Roach. (book available on the Amazon website) read more
