This study examines AI and digital technology adoption among 15,621 SMEs across 14 emerging economies and finds that digital readiness, firm size, international connections, access to finance, and managerial education are key drivers of adoption. Internet connectivity is a critical gateway, and firms must reach a minimum level of digital readiness before effectively adopting advanced technologies. While adoption is associated with stronger financial and social performance, it shows no significant relationship with operational or environmental outcomes, highlighting the need for policies that combine digital investment with targeted sustainability goals.. (Read more)
by: Said Maizzou, Abdelhak Anajar & Abdellah Nouib